Assignment 3 - Logos

This ad appeals to logos. By giving examples and making claims about the faulty electrical systems on boats, this ad gives evidence, both in pictures and in words of the claim that “The most common problem on a boat is a failure of the electrical system.” By putting the picture of the boat burning up in an electrical fire along with the very knowledgeable sounding claims on the left, the ad is effective by relaying important, logical information and a visual of the consequences. The ad also backs up the claims with a solution for the problem – buy your boat products from ANCOR to avoid faulty electrical systems and the possibility of your boat blowing up. Pathos also makes this argument effective because it appeals to the fear of dying in a fire like the one portrayed in the ad. [You can click on the photo to see it in a larger format so as to read what is written on it.]